Nov 13, 2014
TORONTO, Nov. 13, 2014 /PRNewswire/ -- Canadians are taking the classic carol "I'll Be Home for Christmas" to a whole new level this season! According to the latest consumer trends survey from digital offers website RetailMeNot.ca, 87 per cent of Canadians will shop for most of their holiday gifts in-store at Canadian retailers, and 21 per cent will shop for most gifts online with Canadian e-tailers this holiday season.
"A RetailMeNot.ca survey showed that 44 per cent of shoppers indicated that they do less holiday shopping in the U.S. now that Black Friday and Cyber Monday are in Canada. Unfortunately, many Canadians don't know how to take full advantage of pre-holiday savings," says Angela Self, co-founder of Smart Cookies, the daily guide to living a sweet life debt-free. "Only 29 per cent of Canadians are planning to shop online during Cyber Monday, which is much lower than our savvy neighbours to the south, where 47 per cent of Americans plan on snagging sales on Cyber Monday."
Additionally, while 57 per cent of Canadians surveyed see Black Friday as an opportunity to get great deals before the holidays, only 13 per cent plan to actually shop on Black Friday and Cyber Monday this holiday season.
Although more than half (54 per cent) of Canadians polled believe everything from toys and clothes to jingle bells are marked up heading into the holidays, this does not damper the joyful spending spirit, as nearly one-fifth (19 per cent) of Canadians plan to spend more than $1,000 on gifts. The average Canadian surveyed plans to spend $588 this holiday shopping season; British Columbia residents will be spending the biggest bucks, totaling $624 on average.
When it comes to the holidays, Canadians are true to their good-hearted reputation, with 89 per cent of respondents purchasing gifts for family and friends because they enjoy the act of giving, not because they feel obligated to do so. However, the latest RetailMeNot.ca survey also revealed that Canadians are not taking the necessary precautions to avoid a holiday spending hangover. Nearly half (48 per cent) of those Canadians surveyed do not know where to find the best Black Friday deals.
Other survey findings include:
To lend a helping hand this holiday season, RetailMeNot.ca teamed up with Angela Self and Katie Dunsworth of Smart Cookies to offer savvy spending tips and tricks. Here are a few of their insider ideas for holiday shopping and savings:
RetailMeNot.ca regularly conducts consumer behaviour surveys to examine the buying habits of Canadians.
About the Canadian surveys:
From November 3 to 4, 2014, an online survey was conducted among 1,505 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of errorâ€”which measures sampling variabilityâ€”is +/- 2.5 %, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
From October 23 to October 24, 2013, an online survey was conducted among 1,519 randomly selected Canadian adult residents who are Angus Reid Forum panelists. The margin of errorâ€”which measures sampling variabilityâ€”is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About the U.S. survey:
The RetailMeNot November 2014 Survey was conducted by The Omnibus Company between October 27th and November 5th, 2014 among 1,027 U.S. residents ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers from their favorite retailers and brands. During the 12 months ended September 30, 2014, RetailMeNot, Inc. experienced more than 655 million visits to its websites. In 2013, RetailMeNot estimates $3.5 billion in its paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. portfolio includes www.RetailMeNot.com, the largest digital offer marketplace in the United States; www.RetailMeNot.ca in Canada; www.VoucherCodes.co.uk, the largest digital offer marketplace in the United Kingdom; www.Deals.com in Germany; www.Actiepagina.nl, a leading digital offer site in the Netherlands; www.Ma-Reduc.com and Bons-de-Reduction.com, leading digital offer sites in France; www.Poulpeo.com, a leading digital offer site with cash back in France; and www.Deals2Buy.com, a leading digital offer site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit: http://investor.retailmenot.com/.
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