TORONTO, Aug. 21, 2013 /PRNewswire/ -- Think Canadians are savvy online shoppers? Think again. A new international study commissioned by RetailMeNot.ca reveals that 22 per cent of Canadians never buy anything online, compared with only 6 per cent of both Germans and Britons, and 4 per cent of the Chinese. Americans fall in the middle of the pack, with 12 per cent shunning online retail.
The study also showed that 15 per cent of Canadians never look for deals and offers on products and are the least likely out of all 11 countries surveyed to visit a price comparison website (6 per cent).
"The vast majority of Canadian consumers have shopped online. Yet, with three in four still shopping primarily in-store, our research of more than 10,000 consumers in 11 countries shows Canadian consumers have yet to embrace online shopping at the levels of consumers in the UK and Germany. That behavior is consistent with Canadians looking for deals and discounts offline in their weekly flyers versus online," says Josh Harding, vice president of global operations for RetailMeNot, Inc. "Our recent expansion into Canada with RetailMeNot.ca is helping more consumers realize just how easy it is to find savings on their purchases."
Other Canadian findings:
Canadians are also among the least likely to use their mobile device for shopping (40 per cent), joined at the bottom by the French (30 per cent) and Dutch (41 per cent). Survey respondents in India (82 per cent) and China (76 per cent) are the most likely to use their mobile devices to shop for items and deals.
Among other findings:
The online survey was conducted by Ipsos Public Affairs from June 10–24, 2013, among a total of 10,009 adults across 11 countries. This included roughly 1,000 interviews in each of Australia, France, Germany, Italy, the United States, Canada, Great Britain, India and China, and 500 interviews in Sweden and the Netherlands. Results are weighted to the general adult population ages 16–64 in each country (or in the U.S. and Canada, 18–64).
RetailMeNot.ca (http://www.retailmenot.ca/) is a new digital coupon site in Canada. Its mission is to help consumers save money and enjoy a hassle-free discount shopping experience with retailers serving Canada. RetailMeNot.ca promotes digital coupons from thousands of retailers who do business with Canadians. RetailMeNot.ca is operated by RetailMeNot, Inc. (NASDAQ:SALE), the world's largest digital coupon marketplace.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) operates the world's largest digital coupon marketplace. The company's websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons and offers from retailers and brands. RetailMeNot, Inc. experienced more than 450 million consumer visits to its websites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal websites includes http://www.retailmenot.com/, the leading digital coupon site in the United States; http://www.vouchercodes.co.uk/, the leading digital coupon site in the United Kingdom; http://www.deals.com/ in Germany; http://www.actiepagina.nl/, a leading digital coupon site in the Netherlands; Bons-de-Reduction.com and http://www.ma-reduc.com/, leading digital coupon sites in France; http://www.poulpeo.com/, a leading digital coupon site with cash back in France; and http://www.deals2buy.com/, a leading discount offer site in North America. RetailMeNot, Inc. went public in July 2013 and is listed on the NASDAQ stock exchange under the ticker symbol, "SALE." Investors interested in learning more about the company can visit: http://investor.retailmenot.com/.
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