AUSTIN, Texas, July 3, 2013 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), a digital coupon site in Canada, introduced the inaugural Canadian edition of its Shoppers Trend Report. The monthly report summarizes consumer research conducted in partnership with Angus Reid Forum (http://www.angusreidforum.com), which explores Canadian shopping habits, attitudes and behavior on retail spending.
To mark the recent launch of RetailMeNot.ca, the report examines deal-hunting behaviors among Canadian consumers who, simply put, are very savvy about saving money on the products and services they buy every day.
Coupons all around
All across Canada, consumers have one thing in common—they are looking for great offers. We found that nearly half (47 per cent) of Canadians look for coupons or discounts for non-grocery items by going online or using their mobile devices.
Canadians are proving to be big monthly spenders when it comes to non-grocery items, such as clothes, electronics, home goods and furnishings. Almost half (49 per cent) spend more than $100 a month, with the largest spenders in Alberta (40 per cent) and Manitoba/ Saskatchewan (42 per cent) spending more than $200 a month.
Both Americans and Canadians have expressed a continued interest in paring back nonessential spending over the past couple of years. The survey data found that 50 per cent of Canadians are spending less money on smaller-priced items like DVDs than they did five years ago. In the U.S., only 40 per cent of Americans are cutting back on DVDs. Americans are cutting back the most on nights out, with 49 per cent saying they are spending less on restaurant meals, compared with 44 per cent of Canadians.
Canadians find many advantages to using digital coupons:
Other digital coupon-benefit findings:
What Canadians want
We asked, and they told us. Frequency and relevancy rule. No more offers that are a "once in a blue moon" deal or discounts for stores where they never shop. Nearly 1 in 2 (47 per cent) Canadians want coupons or discounts that are frequent and relevant (49 per cent). Canadians also want offers from well-known retailers (70 per cent) as opposed to those that are not widely known (30 per cent).
"Our survey reveals what we've known for a long time and highlights one of the reasons we expanded into the Canadian market," says Josh Harding, vice president of global operations for RetailMeNot, Inc. "Consumers from Victoria to St. John's are smart shoppers who are looking for great deals. We are giving our new consumers the experience they are looking for with easy-to-find digital coupons that provide great value with little effort."
Below are samples of some of the great deals available to Canadians:
Survey Methodology: Canada
From June 18 to January 19, 2013, an online survey was conducted among a sample of 1,507 Canadian residents 18 years and older who are Angus Reid Forum panel members. The Angus Reid Forum is owned and operated by Vision Critical. Individuals were sampled according to Census data to be representative of the Canadian national adult population. The full dataset has been statistically weighted according to the most current gender, age, region and education (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. The margin of error is +/-2.5per cent, 19 times out of 20. Discrepancies in or between totals are due to rounding.
Survey Methodology: U.S.
The Finances Survey was conducted between March 25 and April 1, 2013, among 1,101 U.S. residents ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.
RetailMeNot.com (http://www.retailmenot.ca/) is a new digital coupon site in Canada. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience with retailers serving Canada. RetailMeNot.ca will actively promote digital coupons, from thousands of retailers who do business with Canadians. RetailMeNot.ca is operated by RetailMeNot, Inc., the world's leading marketplace for digital coupons.
Make sure to "like" RetailMeNot.ca on Facebook, follow us via Twitter @retailmenotca and add us on Google+. Consumers can sign up for RetailMeNot.ca's Online Coupons Newsletter by visiting: http://www.retailmenot.ca/signup.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) is the world's leading digital coupon marketplace. The company's websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. RetailMeNot, Inc. experienced more than 450 million consumer visits to its sites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal websites includes http://www.retailmenot.com/, the leading digital coupon site in the United States; http://www.retailmenot.ca/ in Canada; http://www.vouchercodes.co.uk/, the leading digital coupon site in the United Kingdom; http://www.deals.com/ in Germany; http://www.actiepagina.nl/, a leading digital coupon site in the Netherlands; Bons-de-Reduction.com and http://www.poulpeo.com/, leading digital coupon and cash back sites in France; and http://www.deals2buy.com/, a leading discount offer site in North America.
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