AUSTIN, Texas, May 9, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, released today in its Mother's Day edition of the Shoppers Trend Report that despite what moms may say, 73% of moms surveyed want a gift for Mother's Day. The RetailMeNot survey jointly conducted with Ipsos Public Affairs (www.ipsos.com), also found that 42% of spouses surveyed do not intend on buying a gift for their partner this Mother's Day, setting the stage for what could be time spent in the doghouse.
For a copy of the full report, visit http://whalesharkmedia.mediaroom.com/mothersday.
Other key findings include:
To save money on Mother's Day gifts, visit http://www.retailmenot.com/offers/mothersday for top coupons by gift category.
Methodology for Ipsos Survey
These are some of the findings of an Ipsos poll conducted April 26–30, 2012. For the survey, national samples of 1,009 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online, including 385 mothers of a child of any age. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,009 and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
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About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners (IVP).
Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @WhaleSharkMedia.