AUSTIN, Texas, March 28, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, revealed today in its Shoppers Trend Report via a survey conducted by Ipsos (www.ipsos.com) that:
"The Ipsos Survey shows that many Americans need the money they are getting back to pay their bills," said Kristen Remeza, editor-in-chief of the RetailMeNot online magazine The Insider. "A high percentage of people are using their refunds to pay for everyday necessities, like food or gas, or choosing to pay down debt, while only 10% plan to spend their refund on items or experience-based purchases they would not normally buy or do not need, such as dinner out, travel or the purchase of luxury items."
The Shoppers Trend Report and Ipsos Survey also found that:
A review of RetailMeNot's data also showed that:
For additional tax insights from RetailMeNot personal finance experts, read the following articles from The RetailMeNot Real Deal:
Consumers seeking to find discounts on tax preparation products and services can find coupons and offers on RetailMeNot.com by visiting http://www.retailmenot.com/coupons/taxsoftware.
Methodology for Ipsos Survey
This is a finding from an Ipsos poll conducted February 2-6, 2012. For the survey, a nationally representative sample of 1,003 randomly-selected adults aged 18 and over residing in the U.S. was interviewed by telephone via Ipsos' U.S. Telephone Express omnibus. With a sample of this size, the results are considered accurate within +/- 3.1 percentage points. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.
About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media welcomes more than 300 million visitors to shop its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in Europe; www.Deals.com; www.Deals2Buy.com;www.CouponSeven.com; www.CouponShare.com; and www.Gutschein-Codes.de. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners (IVP).