AUSTIN, Texas, Sept. 28, 2020 /PRNewswire/ -- According to a new survey from leading savings destination RetailMeNot, a Vericast company, this year's unprecedented holiday season will start earlier than previous years. While many Americans' wallets are tighter this season, 66% of consumers say they plan to spend the same amount of money or more this holiday in order to create a sense of normalcy and keep traditions alive.
The majority of Americans (75%) prefer to shop online this year, and the same amount will aim to complete all of their holiday shopping as early as possible. Additionally, nearly two in five (39%) say they will shop earlier than they typically do to avoid shipping delays or items being out of stock, while 41% will start shopping in October or earlier. Consumers are also choosing to avoid the crowded lines and chaos of years past, with over 88% saying they will not shop the traditional in-store door buster deals on Thanksgiving.
When Are Consumers Shopping This Year?
Additionally, shoppers should also take advantage of RetailMeNot's annual Cash Back Day, a 48-hour shopping event taking place November 5 through 6. Shoppers can find savings of up to 20% cash back from over 300 different retailers, with product-specific and limited-duration flash deals. Some participating retailers this year include ALDO, Bass Pro Shops, Elemis, Expedia, GameStop, Keds, Macy's, Melissa & Doug and more.
What Are Consumers Buying This Year?
As the holiday shopping season gears up, RetailMeNot's Shopping & Trends Expert, Sara Skirboll, shares several tips and tricks to make sure shoppers are scoring the best prices.
To learn about all the ways to save money this holiday season, visit RetailMeNot.com.
RetailMeNot is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Deal Finder™ browser extension. Savings are also provided in consumers' mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.
This data is from recent surveys with Kelton Global and Survey Monkey. The RetailMeNot Kelton Q2 PR 2020 Survey was conducted between August 17th, 2020 and August 19th, 2020 among 1,052 nationally representative Americans ages 18 and over, using an email invitation and an online survey. The Survey Monkey research was conducted in August with 2,360 respondents.
ALISON BROD MARKETING + COMMUNICATIONS