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RetailMeNot Reveals Mother's Day Shopping Trends and How to Get Gifts on Time

AUSTIN, Texas, April 30, 2020 /PRNewswire/ -- While this year's Mother's Day looks a little different than years prior, shoppers should still take the opportunity to lift up the mother figure in their lives. According to recent data from RetailMeNot, 75% of Americans plan to make a purchase for Mother's Day this year. And with the limitations due to COVID-19, consumers may need to get creative and make their purchases earlier to meet shipping deadlines.

Mother's Day falls on Sunday May 10 this year, and Shopping and trends expert for RetailMeNot, Sara Skirboll, suggests shoppers start shopping earlier this year to ensure gifts arrive on time. "Since processing and shipping could cause delays with delivery, plan on ordering gifts 10-14 days in advance to guarantee they arrive on time." She adds, "It's important to get creative this year. Consider buying a gift card she can use later to her favorite spa or restaurant and be sure to check RetailMeNot and save up to 65% on gifts like personalized items, flowers, food delivery and more."

For more information on how to score savings for Mother's Day gifts and make sure they arrive on time, visit the RetailMeNot blog, The Real Deal.

Mother's Day Spending:

  • 75% of Americans plan to make a purchase for Mother's Day this year, spending an average of $97 on gifts.
  • Millennials plan to spend the most on mom compared to other generations, averaging around $111.
  • Men will be spending $123 this year on Mother's Day gifts, while women plan on spending $69.

Top Gifts This Year:

  • 35% of moms are hoping to receive a nice dinner, which can still be achieved by cooking at home or ordering takeout from her favorite restaurant. Right now, shoppers can save 25% off their first food delivery purchase with DoorDash.
  • 28% of moms are hoping to receive a gift card. Skirboll suggests, "Consider purchasing a gift card to L'Occitane so she can create a spa at home, or Macy's where she can buy some chic loungewear, the perfect quarantine accessory."
  • 19% are hoping to receive flowers, and our RetailMeNot data shows flowers remain the top gift to give for Mother's Day with 43% of Americans intending to purchase an arrangement for mom. Shoppers can save 20% off sitewide.
  • Pro tip: With COVID-19 keeping us away from loved ones this year, Mother's Day is being celebrated virtually for many Americans. Right now, shoppers can get $50 off Portal from Facebook to stay in touch with loved ones through the remainder of quarantine.

Don't Forget About Shipping Deadlines:

About RetailMeNot, Inc.
RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Deal Finder™ browser extension. Savings are also provided in consumers' mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a Vericast business. To learn more, visit or follow @RetailMeNot on social media.

Media Contact:
Hillary White

SOURCE RetailMeNot

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RetailMeNot PR Department
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Jordy Mongin
RetailMeNot, France