AUSTIN, Texas, Oct. 17, 2019 /PRNewswire/ -- The holiday season is almost a full week shorter this year with only 26 days between Thanksgiving and Christmas, compared to 32 days in 2018. What does this mean for shoppers? According to a recent survey by RetailMeNot, the shortened time frame has led 14% to be stressed about completing shopping on time, 28% to make their first holiday purchase sooner, and 34% to start deal seeking earlier in the season.
Shopping and trends expert for RetailMeNot, Sara Skirboll says, "Shoppers are getting savvier every year when it comes to holiday preparation. They are deal hunting, comparison shopping, and they're choosing not to spend all their holiday budget solely in November and December. It was surprising to see our survey results which showed more individuals buying gifts in July."
Like last year, nearly four in five Americans plan on taking advantage of the sales between Thanksgiving and Cyber Monday, but they don't plan on spending as much money as they did in previous years. Black Friday and Cyber Monday spending is expected to be slightly down this year as shoppers are finding more savings throughout the season. About 45% of Black Friday shoppers will complete the majority of their shopping online this year, which is up 31% from those who planned the same in 2018.
Where Are They Shopping?
What Are They Buying?
Who Are They Shopping For?
About RetailMeNot, Inc.
RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, discount gift cards, and the RetailMeNot Genie browser extension. Savings are also provided in consumers' mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.
RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. To learn more, visit www.retailmenot.com/corp or follow @RetailMeNot on social media.
ALISON BROD MARKETING + COMMUNICATIONS