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Back to School Shopping Getting More Expensive This Year
Stress levels and spending may be increasing, but shoppers can still score savings on the teacher's top picks

AUSTIN, Texas, Aug. 8, 2019 /PRNewswire/ -- Back-to-school shopping is in full swing and parents are already scouring online and in-store for this years' classroom wish list. According to a recent RetailMeNot survey, parents plan to spend a whopping $507 shopping for the upcoming school year, which is up $40 from last year. The survey also shows that stress levels and expected spend have increased, but don't fret – there are still many ways to save on this year's list of supplies.

Back to school spending data according to RetailMeNot

Shopping and trends expert for RetailMeNot, Sara Skirboll, has some advice, "This shopping season can be hectic for most parents, but it doesn't have to be. According to our research, 63% of parents started their back-to-school efforts in July or earlier, but it's not too late to score some savings. If you're starting to shop for back-to-school essentials now, don't worry, there are still deals to be had. Don't just look for sales, take advantage of cash back savings, as well. It's a great way to save even if there isn't a sale!"

For the full post on shopping trends and behaviors this back-to-school shopping season, check the RetailMeNot blog, The Real Deal. 

The High Cost of Learning Compared to Last Year:
On top of the school supply wish list, shoppers plan on spending:

  • $212 on clothes - up from $189 in 2018
  • $209 on electronics - up from $186 in 2018
  • $104 on shoes - up from $95 in 2018 Shoes

Stress Levels on the Rise

  • 48% of parents are saying they are stressed this year, versus 40% in 2018.
  • 54% of those feeling the stress are Mom's, with 41% of Dad's feeling the pressure, as well.
  • 71% of shoppers claim that they will wait to find a deal before making any purchases this back-to-school shopping season.
  • 67% of these shoppers also claim they look for more savings during the back-to-school shopping period than other times of the year.

Make it Easy
Tackling the teacher's wish list can quickly add up, especially if you are shopping for more than one student, shoppers can still save up to 70% this year. Check out all of the back to school sales and deals and find savings at retailers like Macy's, Best Buy, American Eagle Outfitters and more.

About RetailMeNot, Inc.
RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, discount gift cards, and the RetailMeNot Genie browser extension. Savings are also provided in consumers' mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. To learn more, visit or follow @RetailMeNot on social media.

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SOURCE RetailMeNot

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