Press Releases

Don't Be the April Fool: Know What to Buy This Month to Save the Most
Spend That Tax Refund Wisely on Five Top Categories

AUSTIN, Texas, April 4, 2018 /PRNewswire/ -- Kicking off April with a serene Easter Sunday should set the mood for a relaxing spring ahead. With winter officially over, retailers of all kinds are starting to stock warm-weather essentials. RetailMeNot's shopping and trends expert, Sara Skirboll, says, "Despite the stress of tax season, shoppers can have peace of mind knowing that this month still offers deep discounts across several spring and summer staples." It's time, she says, to "revamp your spring style, prepare for any last-minute tax prep, and learn how and where you can spend that tax refund wisely."

April Best Time to Buy

Refresh Your Look
In honor of Earth Day this month, many environmentally friendly beauty brands will offer discounts. Shoppers who want to change their skin or makeup routine for spring will be in luck because eco-friendly brands use Earth Day as a big promotional push. Historically, we have also seen deals from Walgreens, Sephora and Bath & Body Works anywhere from 15% to 50% off.

Easy, Breezy Savings
Spring looks have been in the stores for quite some time, so shoppers will now start to see discounts on some of those items. Pro tip: Hold off on summer apparel such as beach hats and swimwear until midsummer when the demand has cooled down and you'll reap the savings. For now, shoppers can find amazing spring styles and deals at:

Many Happy Returns
Just as tax season is in full force, discounts are as well. Even though April is the tail end of tax season, there are still many who haven't started their paperwork. Luckily, this month offers great savings on computers and accessories to get organized now and stay organized for the remainder of the year. Historically, deals have been offered from Dell, HP, Office Depot and Best Buy. Smart shoppers can invest their tax refund with deals from:

Put Some Spring in Your Step
Shoe sales tend to decrease in the winter months, so retailers will offer big discounts in the spring to draw shoppers. Consumers can expect deep discounts on some of last year's styles. Historically, shoes are discounted on average about 25%, but shoppers can find all manner of savings, you just need to know where to look:

Bring on the Bling
Jewelry stores are likely to host sales outside of the non-holiday gift-giving months. With a lull between Valentine's Day and Mother's Day, shoppers can jump on the savings to be had in April. Put a little sparkle in your spring and summer this year and don't be afraid to haggle. With this month being slow for sales, retailers are more willing to negotiate prices to make a final sale.

Media Contacts
Hillary White

About RetailMeNot, Inc.
RetailMeNot, Inc. ( is a leading savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of offers to save money while they shop or dine out. RetailMeNot, Inc. estimates that $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2017, more than $560 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes in the United States; in Canada; in the United Kingdom; and in France; and and in North America. As wholly owned subsidiaries of Harland Clarke Holdings, RetailMeNot and Valassis, a leader in intelligent media delivery, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions both online and in store.


RetailMeNot, Inc. logo. (PRNewsFoto/RetailMeNot, Inc.)

SOURCE RetailMeNot

Media Contacts

North America
RetailMeNot PR Department
Media Inquiries: +1 512 777 2957
Jordy Mongin
RetailMeNot, France