AUSTIN, Texas, June 28, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, released today the Summer Travel Edition of its Shoppers Trend Report. The survey, conducted jointly with Ipsos Public Affairs (www.ipsos.com), found that 74% of respondents plan to take a vacation this year. Although 32% of Americans surveyed plan to spend $1,000 or more per family member in costs, 68% of respondents do not pay or set aside funds for vacations in full before departure.
Key findings include:
To save money on summer travel, visit http://www.retailmenot.com/coupons/travel for travel coupons and discounts on vacation necessities.
Methodology for Ipsos Survey
These are some of the findings of an Ipsos poll conducted June 8–12, 2012. For the survey, national samples of 1,006 adults ages 18 and older from Ipsos' U.S. panel were interviewed online, including 516 adults employed full or part time. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,006 and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.
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About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners (IVP).
Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @whalesharkmedia.