AUSTIN, Tex., June 13, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today announced that it is releasing its first native app for iPhone users interested in saving money when using their mobile phone to shop online or while they are shopping within a brick-and-mortar retail store.
iPhone owners can download the app for free by visiting the App Store. For more information on RetailMeNot's mobile offering, including a brief instructional video, visit: (http://www.retailmenot.com/mobile/iphone).
"With over 17% of our total site traffic coming through handheld devices, our new iPhone app is significant for two reasons: First, it provides consumers with an enhanced savings experience when accessing RetailMeNot through our mobile channel, which continues to grow by 200% every month year-over-year; second, with millions of busy, on-the-go consumers increasingly using their mobile device to make an online or in-store purchase, now is the time to double down on our investment in developing better mobile technology," said Cotter Cunningham, CEO and founder of WhaleShark Media, Inc., the operator of RetailMeNot.com. "This first iPhone app is only our initial offering, and we plan on significant improvements and new features to come to support consumers interested in saving money while using mobile devices to shop online or within retail stores."
Features of the new iPhone app include:
"Our new RetailMeNot iPhone app is one of the best ways merchants can keep highly motivated customers ready to make a purchase within their retail stores as opposed to going online or somewhere else to close a sale," said John Faith, senior vice president, mobile, WhaleShark Media, Inc. "Smart mobile-coupon strategies give brick-and-mortar retailers a fighting chance to combat 'showrooming' by giving consumers a reason to stay in-store and buy."
As a part of today's news, RetailMeNot and Ipsos Research also released the following study on mobile usage, finding that:
These are some of the findings of an Ipsos poll conducted May 14–17, 2012. For the survey, national samples of 1,005 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,005 and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.
About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management, and Institutional Venture Partners (IVP).
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