RetailMeNot Shoppers Trend Reports
Volume 2, Edition 16
RetailMeNot Breakout Report
1. When it comes to using coupons/vouchers (online or in-store) which of the following statements best apply?
a. I like brands that issue coupons because they help me buy the things I want/need
Global average: 43%
1. United States (53%)
2. Canada (52%)
3. Great Britain (50%)
b. I use coupons/vouchers proudly as a representative symbol of my savvy shopping skills
Global average: 35%
1. United States (48%)
2. Canada (45%)
3. Great Britain (42%)
2. When shopping online, which of the following has an influence on your purchase decisions?
- Deal, discount or sale on the product I'm purchasing
Global average: 51%
- Great Britain (63%)
- Australia & Germany (58%)
- United States & France (56%)
- Reviews, ratings or opinions of customers who have already bought the product
Global average: 44%
- China (57%)
- Great Britain (55%)
- US (51%)
- Trustworthiness of the retailer
Global average:
- Great Britain (51%)
- India & Australia (46%)
- United States (45%)
3. How important is saving money to you in your everyday life? Saving money can be defined as putting money in the bank/investments; being a frugal shopper (including looking for deals, using coupons/vouchers, etc.); or not spending much money on consumer good or entertainment.
a. Very important or important
Global average: 65%
- United States & India (76%)
- Australia (73%)
- Canada (71%)
b. Somewhat or not importan
Global average: 35%
- Netherlands (51%)
- Sweden (44%)
- China (42%)
4. Which of the following reason describe why you would choose to shop online over shopping in-store for the same product?
a. I generally find items to be cheaper online
Global average: 43%
- China (61%)
- Great Britain (58%)
- Australia (52%)
b. I like to be able to compare prices at different retailers easily
Global average: 45%
- Germany & Great Britain (53%)
- China (52%)
- India (50%)
c. I can access stores that I don’t live near
Global average: 39%
- Great Britain (53%)
- Australia (50%)
- Germany (48%)
Survey Methodology:
The online survey was conducted by Ipsos Public Affairs from June 10–24, 2013, among a total of 10,009 adults across 11 countries. This included roughly 1,000 interviews in each of Australia, France, Germany, Italy, the United States, Canada, Great Britain, India and China, and 500 interviews in Sweden and the Netherlands. Results are weighted to the general adult population ages 16–64 in each country (or in the U.S. and Canada, 18–64).
About RetailMeNot.com
RetailMeNot.com (www.retailmenot.com) is the most widely used digital coupon site in the United States. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of digital coupons from retailers. Digital coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by RetailMeNot, Inc., the world's leading marketplace for digital coupons.
Shopping on the go? Download the RetailMeNot Coupons app for iPhone and Android phones to access Hot Deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to shop when you want, where you want. Make sure to "like" RetailMeNot.com and authorize the RetailMeNot app on Facebook, follow the company via Twitter @retailmenot and add us on Google+. Consumers can sign up for RetailMeNot's Online and In-Store Coupons Newsletter by visiting: http://www.retailmenot.com/signup.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) is the world's leading digital coupon marketplace. The company's websites enable consumers across the globe seeking to save money to find hundreds of thousands of digital coupons from retailers. RetailMeNot, Inc. experienced more than 450 million consumer visits to its sites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal websites includes www.RetailMeNot.com, the leading digital coupon site in the United States; www.RetailMeNot.ca in Canada; www.VoucherCodes.co.uk, the leading digital coupon site in the United Kingdom; www.Deals.com in Germany; www.Actiepagina.nl, a leading digital coupon site in the Netherlands; Bons-de-Reduction.com and www.ma-Reduc.com, leading digital coupon sites in France; www.Poulpeo.com, a leading digital coupon site with cash back in France; and www.Deals2Buy.com, a leading discount offer site in North America.
Be sure to "like" RetailMeNot, Inc. on Facebook and follow the company via Twitter @retailmenotinc.
Media contacts:
Brian Hoyt
RetailMeNot, Inc.
+1 512 777 2957 office
+1 202 330 3070 mobile
Christy Rabil
RetailMeNot, Inc.
+1 512 777 2897 office
+1 646 554 8873 mobile
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