February 14, 2015, Austin, Texas, RetailMeNot, Inc. (www.retailmenot.com/corp), the world’s largest marketplace for digital offers, today released the following research brief on the importance of marketing attribution in the retail industry.
Click the PDF below for the full report.
RetailMeNot continues to demonstrate the value of the company’s marketplace platform for retailers and continues to evaluate the ROI of its partnerships with retailers, restaurants and brands.
In the study released today, “How Retail Marketers Are Solving the Attribution Equation,” RetailMeNot demonstrates the value of the company’s marketplace platform amongst its retail partners, with the stated goal of evaluating the ROI of the company’s marketing services in helping retailers achieve a varied set of key performance indicators, including: brand awareness, traffic online and in-store and driving sales.
The study also contains the results two attribution studies, one conducted with C3 Metrics and the retailer, Bare Necessities, to understand the value RetailMeNot’s services during various touch points along the consumer-shopping journey.
In particular, the study paid close attention to the growing significant of the mobile channel and its impact on in-store sales.
A few key points in the paper:
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers from their favorite retailers and brands. During the 12 months ended December 31, 2014, RetailMeNot, Inc. experienced nearly 700 million visits to its websites, and during the three months ended December 31, 2014, monthly mobile unique visitors totaled 21.2 million. In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. portfolio includes RetailMeNot.com, the largest digital offer marketplace in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest digital offers marketplace in the United Kingdom; Deals.com in Germany; Actiepagina.nl, a leading digital offers site in the Netherlands; Bons-de-Reduction.com and Ma-Reduc.com, leading digital offers sites in France; Poulpeo.com, a leading digital offers site with cash back in France; andDeals2Buy.com, a digital offers site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit http://investor.retailmenot.com.
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