RetailMeNot Shoppers Trend Reports

Volume 3, Edition 12

Halloween Is Not Just for Kids – Parents Are Eager for Candy and Costumes Too!

Kids aren’t the only ones excited to score Halloween candy this October. Parents are excited to get their hands on their kid’s hard earned stash! A recent survey by digital offers destination RetailMeNot, found that 72% of parents admitted to taking a piece of their child’s Halloween candy, and 35% of those parents say their kids don’t know they do this!

Parents don’t want just any candy either, they want the good stuff. 

  • 41% of parents intentionally take their kids to wealthier areas to trick-or-treat.
  • 48% of younger parents (18-34 year-olds) admitted to doing this.

Costumes aren’t just for kids either!

  • More than half (54%) of parents will dress in costume when taking kids trick-or-treating.
  • 23% of parents will even try to impress other parents with their costumes.

75% of Americans plan to spend money on Halloween this year, and on average, they will spend $83 on the holiday in total.  RetailMeNot is the place to go to stretch those dollars. From costumes, makeup and colored contacts to decorations and spooky nights out, RetailMeNot has all the best deals to help you save on your Halloween shopping needs!

Report Methodologies

The U.S. surveys were conducted between September 3 and September 8, 2014 among 1,036 Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In these particular studies, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

Media Contacts

North America
RetailMeNot PR Department
Media Inquiries: +1 512 777 2957
Dina Joory
RetailMeNot, France, S.A.S
+33 1 84 17 22 14