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RetailMeNot: Best Things to Buy in April
Strong Savings in Spring: Apparel, Travel, Outdoor Furniture, Decor and More

AUSTIN, Texas, April 7, 2017 /PRNewswire/ -- When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and found the top categories that garner the best savings this month.

Spring Apparel

Spring apparel and accessories prove to be great purchases this month because historical price comparisons show that these items are often discounted close to 32% off the original price. "Spring clothing has been in the stores for a couple of months now, and the rule of thumb is that every two months, retailers tend to discount what items they still have in order to make room for the next round of inventory," says RetailMeNot shopping and trends expert Sara Skirboll. "As the weather gets warmer, retailers will need to shift their offerings from spring to summer, so expect a lot of savings on spring items and essentials."

Travel

Spring breakers have their eyes on rest and relaxation this April, and booking spring and summer trips now is a good idea in order to get the best deals. About 6 in 10 (61%) people say they plan to take a vacation between now and September of this year, with just 1 in 10 saying they'd take three or more vacations. "According to our most recent survey, the top vacation activities include going to the beach (52%), road tripping (43%) and visiting an amusement/theme park (36%)," adds Skirboll.

Spring Cleaning

Of course, not everyone is looking to get away. Some are ready to start the spring season with a clean house. Vacuums and other cleaning necessities are heavily discounted in April to help tackle spring cleaning projects. "If you're weary of disposing of items you may need later, like holiday decor and Halloween costumes, organization is key," says Skirboll. Baskets and plastic bins are perfect for organizing items by theme. "It keeps everything in one easy place and simple to find."

Spring isn't just a time to dust or vacuum, it's also a time to simplify and declutter. Gather all of your old electronics, books and knickknacks and consider donating to a local charity or organization.

Outdoor Furniture and Decor

Planning to host an outdoor get-together for Easter, Mother's Day or graduation? Look out for great deals on lighting, patio furniture and other entertaining needs that are sure to wow guests. According to RetailMeNot internal data, discounts in April range anywhere from 20% to 30% off on outdoor furniture and colorful accents like outdoor pillows and throw rugs, with the deepest discounts falling on the second week of the month.

Survey Methodology

The RetailMeNot Q1 2017 survey was conducted between February 2 and 5, 2017, among 1,028 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation and are estimated. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

About RetailMeNot, Inc.

RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. During the 12 months ended December 31, 2016, RetailMeNot, Inc. experienced over 650 million visits to its websites. It also averaged 23.1 million mobile unique visitors per month during the three months ended December 31, 2016. RetailMeNot, Inc. estimates that approximately $4.4 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2016, more than $600 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United Kingdom; ma-reduc.com and Poulpeo.com in France; and GiftCardZen.com and Deals2Buy.com in North America.

Media contact:

Katie Hammill
RetailMeNot, Inc.
+1  412 600 4869 mobile
pr@rmn.com

SOURCE RetailMeNot


Media Contacts

North America
RetailMeNot PR Department
Media Inquiries: +1 512 777 2957
France
Sophie Cazaux
RetailMeNot, France, S.A.S
+33 (0) 1 42 61 15 80