Dec 1, 2016
AUSTIN, Texas, Dec. 1, 2016 /PRNewswire/ -- RetailMeNot, Inc. (NASDAQ: SALE) today announced consumer and retail marketing trends following the Thanksgiving to Cyber Monday shopping weekend. As released by Adobe, data showed both Black Friday and Cyber Monday broke sales records this year. Additionally, RetailMeNot, a leading digital savings destination connecting consumers with retailers, restaurants and brands online and in-store, was listed by Adobe as an example of a top promotion driver that helped increase sales to retailers this past weekend.
Retailer Promotional Trends
According to internal data from the RetailMeNot Promotions Index, RetailMeNot identified the following trends among retailers issuing promotions via its platforms:
"There is a new Thanksgiving to Cyber Monday retail strategy: it's powered by promotions, it's omnichannel and promotions are on the market longer. The general trend we saw from retail marketers was early, omnichannel promotions that lasted through Cyber Monday," said Marissa Tarleton, chief marketing officer, North America for RetailMeNot, Inc. "Retailers sought to capture market share early, with a focus on driving e-commerce sales on Thanksgiving and Black Friday, which have traditionally been big days for in-store. We also saw retailers get creative with offering stackable discounts."
RetailMeNot Black Friday Data
RetailMeNot Cyber Monday Data
In aggregate, percentage-off deals, including coupons, promotional codes and sales, were larger than consumers experienced in 2015 from Thanksgiving through Cyber Monday by 1.8% (26.3% savings in 2016 versus 25.81% savings in 2015).
"RetailMeNot data has shown that most consumers begin their holiday shopping well in advance of Black Friday," said Tarleton. "The fact that retailers are following suit by optimizing deals and incenting consumers prior to Black Friday is a win for retailers and consumers alike."
RetailMeNot also surveyed shoppers via MFour geo-location technology on their mobile devices after shopping in a store or mall from Thanksgiving through Cyber Monday. Nearly 70% of consumers who shopped in-store during that time also shopped online. Additional trends from the survey include:
"Promotions are driving the success of the season, and retailers used the holiday weekend to promote new categories that we haven't typically seen during this time," said Tarleton.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. During the 12 months ended September 30, 2016, RetailMeNot, Inc. experienced over 675 million visits to its websites. It also averaged 19.2 million mobile unique visitors per month during the three months ended September 30, 2016. RetailMeNot, Inc. estimates that approximately $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2015, more than $600 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United Kingdom; retailmenot.de in Germany; Actiepagina.nl in the Netherlands; ma-reduc.com and Poulpeo.com in France; RetailMeNot.es in Spain; RetailMeNot.it in Italy; RetailMeNot.pl in Poland; and GiftCardZen.com and Deals2Buy.com in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE."
MFour Survey Methodology:
The RetailMeNot, Inc. November 2016 survey was conducted by MFour between November 24 and 28, 2016, among 1,500 nationally representative Americans ages 18 and over. RetailMeNot, Inc. utilized MFour's geo-location technology to intercept and survey U.S. consumers walking out of the top 1,000 shopping malls in America. Once geo-located, participants chose to opt-in and complete a mobile survey on their Surveys on the Go® app.* Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
*Delivered on MFour's Surveys On The Go® app, Geo-Intercepts feature proprietary GPS technology: GeoFencing, GeoValidation®, GeoIntensity® and GeoNotification®. GeoFencing identifies a boundary around a venue and the app tracks when users enter or exit the area. GeoValidation® verifies the location from a satellite and GeoIntensity® focuses in on the targeted venue to within 10 meters. GeoNotification® push-notifies users through their smartphone that a survey is available.
SOURCE RetailMeNot, Inc.