AUSTIN, Texas, Dec. 7, 2015 /PRNewswire/ -- RetailMeNot, Inc., the world's largest marketplace for digital offers, released the following shopper and deals report based on activity in the United States during the five days of savings from Thanksgiving through Cyber Monday on RetailMeNot.com and the award-winning RetailMeNot app. Proving more consumers are turning to their smart phones to make educated shopping decisions, nearly 70% of traffic activity1 on RetailMeNot came through a mobile channel from Thanksgiving through Cyber Monday in 2015.
According to data released by Adobe this week, sites like RetailMeNot were the most common place U.S. consumers found discounts (32 percent), followed by search ads (26.6 percent) and direct sales (21.3 percent).
Overall, the volume of unique retail offers (sales, coupons and special promotions) consumers experienced2 within RetailMeNot's database increased by 15% during the Thanksgiving through Cyber Monday holiday period.
"From Thanksgiving through Cyber Monday, nearly 70% of traffic activity to RetailMeNot in the United States came through either the mobile web or app. Retailers offered consumers more coupons and promotional codes than ever on RetailMeNot to help shoppers save, all while driving tens of millions in e-commerce sales for our retail and brand partners," said Cotter Cunningham, CEO and founder of RetailMeNot, Inc. "Three independent studies3 have recently confirmed that RetailMeNot is one of handful of places that consumers start their mobile shopping journey. And, a leading independent consumer review organization just named RetailMeNot as one of the top Shopping Apps for discounts and deals. Oh, and we won a Webby Award as the top shopping app in 2015! Consumers and experts agree that using RetailMeNot is one of the best ways to save money while shopping both online and in-store."
The Year of the Mobile Shopper
Nearly 70% of traffic activity on RetailMeNot came through a mobile channel from Thanksgiving through Cyber Monday in 2015. The following data depicts some of the behaviors of deal seekers on the web and app:
The Saving Situation
The average per purchase savings reported by consumers on Black Friday 2015 remained flat year-over-year at $22.00. Savings amongst RetailMeNot users increased by 8% on Cyber Monday 2015 to $22.00 on a per purchase basis.
RetailMeNot users experienced a 37% increase in the number of percentage off deals in the form of a coupon or promotional code versus store sales, when compared to 2014. While coupon discounts were smaller than what was offered by a store "sale," savings opportunities with coupons often offered consumers more flexibility in terms of total purchases versus product-specific deals.
In aggregate, percentage off deals (including coupons, promotional codes and sales combined), were smaller than consumers experienced in 2014 from Thanksgiving through Cyber Monday.
Based on over 100,000 in-store and online deals experienced by RetailMeNot shoppers, average percent-off offers were:
Savings opportunities on RetailMeNot also fluctuated year-over-year within specific retail categories, often to the consumer's benefit. Comparison below reflect year over year changes 2015 vs. 2014:
Top Black Friday Deal Increases (by retail category)
Top Black Friday Deal Decreases (by retail category)
Top Cyber Monday Deal Increases (by retail category)
Top Cyber Monday Deal Decreases (by retail category)
Top 10 Overall Offers Experienced by Shoppers on RetailMeNot:
(Thanksgiving-Cyber Monday 2015)
Top 10 In-Store Offers Experienced by Shoppers on RetailMeNot:
(Thanksgiving-Cyber Monday 2015)
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers for their favorite retailers and brands. During the 12 months ended September 30, 2015, RetailMeNot, Inc. experienced nearly 730 million visits to its websites, and during the three months ended September 30, 2015, RetailMeNot, Inc. averaged 18.6 million mobile unique visitors per month. In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. portfolio includes RetailMeNot.com, the largest digital offer marketplace in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest digital offers marketplace in the United Kingdom; RetailMeNot.de in Germany; Actiepagina.nl, a leading digital offers site in the Netherlands; ma-reduc.com, a leading digital offer site in France; Poulpeo.com, a leading digital offers site with cash back in France; and Deals2Buy.com, a digital offers site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit http://investor.retailmenot.com.
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1 "Traffic activity" is defined as impressions, with each mobile web visit, desktop visit and mobile app session, counting as a single impression.
2 "Experienced" is defined as the act of clicking on an offer published by a retailer or brand during the course of a RetailMeNot user's shopping journey.
3 Three studies include: Mizuho Securities survey (2015), Wanderful Media survey (2015) and Placed study (2015).
SOURCE RetailMeNot, Inc.