AUSTIN, Texas, Nov. 20, 2015 /PRNewswire/ -- RetailMeNot (www.retailmenot.com), the largest marketplace for digital offers in the United States, today released the findings of its latest Shoppers Trend Report on Black Friday shopping habits.
According to a new survey conducted by Kelton Global on behalf of RetailMeNot, nearly 3 in 5 people (55%) still plan to shop on Black Friday this year, even though a majority of shoppers started purchasing holiday gifts back in September. Some key findings:
"Whether shopping in-store or online this holiday season, consumers should take advantage of the, '5 Days of Savings,' beginning on Thanksgiving Day through Cyber Monday. Even with retailers opening doors on Thanksgiving, new research from RetailMeNot provides evidence that Black Friday may see a resurgence in shopping activity both online and in-store," said Marissa Tarleton, chief marketing officer, North America, RetailMeNot, Inc. "In recent years, consumers have come to question the value of deals in-store on this specific day. We are seeing three trends as a result of that sentiment: More consumers will shop online on Black Friday, a growing number of early-bird holiday shoppers are hunting for deals as early as October, and in-store shoppers utilizing mobile technology, like the RetailMeNot app, will seek out maximum value from their trip to the mall."
When to go shopping and why in-store?
Buy now vs. later
To score the best deals of the season, RetailMeNot recommends putting a holiday shopping plan in place before the madness begins. With a plan outlined, shoppers can breathe a little easier.
What's new with the RetailMeNot shopping app?
This year, the Webby Award–winning RetailMeNot app just got better for the holidays. In addition to hundreds of thousands of deals from tens of thousands of the stores you shop, this top shopping app provides consumers with even more ways to save.
Under the "Buy now vs. later" section of this press release, RetailMeNot reviewed 2014 data on a week-by-week basis to determine the average savings by retail category that consumers experienced when using RetailMeNot. "Experienced" is defined as a RetailMeNot user actually clicking on and opening an offer.
The RetailMeNot pre-Thanksgiving 2015 Survey was conducted between November 2 and November 6, 2015, among 1,016 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers for their favorite retailers and brands. During the 12 months ended September 30, 2015, RetailMeNot, Inc. experienced nearly 730 million visits to its websites, and during the three months ended September 30, 2015. RetailMeNot, Inc. averaged 18.6 million mobile unique visitors per month. In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. portfolio includes RetailMeNot.com, the largest digital offer marketplace in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest digital offers marketplace in the United Kingdom; deals.com in Germany; Actiepagina.nl, a leading digital offers site in the Netherlands; ma-reduc.com, a leading digital offer site in France; Poulpeo.com, a leading digital offers site with cash back in France; and Deals2Buy.com, a digital offers site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit http://investor.retailmenot.com.
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