RetailMeNot Statement on Recent Press Concerning Commentary on Search Engine Ranking Performance
May 22, 2014
The company believes these reports greatly overstate the impact on RetailMeNot.com. Over RetailMeNot's history, search engines have periodically implemented algorithm changes that have caused traffic to fluctuate. It is too early to judge any potential impact of the latest Google algorithm change. While RetailMeNot's traffic with Google continues to grow year-over-year, the company has experienced some shift in rankings and traffic. The company continues to believe its focus on content quality and user experience will continue to help grow the business, enable consumers to save money and drive retailer sales.
With RetailMeNot's 600,000 digital offers from over 70,000 retailers and brands, the company believes it offers consumers the largest selection of digital offers. Since a substantial portion of those offers are not monetized today, traffic fluctuations do not necessarily correlate to financial performance. At this time, RetailMeNot does not have an update to its financial guidance.
RetailMeNot has made considerable strides to diversify its traffic sources. In the first quarter 2014, approximately 35% of RetailMeNot's traffic came from sources other than search engines. RetailMeNot has its highest brand awareness metrics in the company's history, and millions of consumers are coming to RetailMeNot directly through its mobile applications.
RetailMeNot's strategy remains unchanged. The company will continue to strive to provide consumers with the best user experience and highest quality offers from leading retailers and brands.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers from retailers and brands. RetailMeNot, Inc. estimates that $3.5 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace in 2013. Its websites experienced more than 590 million visits in the last twelve months. Its mobile apps have been downloaded over 16 million times. The RetailMeNot, Inc. portfolio includes www.RetailMeNot.com, the world's largest marketplace for digital offers in the United States; www.RetailMeNot.ca in Canada; www.VoucherCodes.co.uk, the largest marketplace for digital offers in the United Kingdom; www.Deals.com in Germany; www.Actiepagina.nl, a leading digital offer site in the Netherlands; http://www.Bons-de-Reduction.com and www.Ma-Reduc.com, leading digital offer sites in France; www.Poulpeo.com, a leading digital offer site with cash back in France; and www.Deals2Buy.com, a leading digital offer site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit: http://investor.retailmenot.com/.
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SOURCE RetailMeNot, Inc.