Sep 10, 2012
AUSTIN, Texas, Sept. 10, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon website in the United States, today announced the findings of a survey conducted by Ipsos Public Affairs (www.ipsos.com) that reviewed consumer cell phone usage trends. The survey also queried consumers about their views on Apple's iPhone only days before the release of the iPhone 5.
Among those familiar with the iPhone, about 4 in 10 (39%) adults choose the battery life as the feature they most dislike, followed by the keyboard (21%), phone reception (20%), Siri limitations (11%) and volume controls (11%). However, nearly 4 in 10 (38%) report that they do not have an issue with any of these iPhone features.
As such, those familiar with the iPhone are most hoping that the iPhone 5 will address many of these complaints.
When to Upgrade? Consumers Wait for Contract to Expire
Over 4 in 10 (42%) adults say that if they were to upgrade their mobile phone, it would be because their contract is over and they are eligible for an upgrade, according to a new poll of more than 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com.
Few Adults Trash Their Old Mobile Phones
Nearly three-quarters (74%) of adults find some other use for their old mobile phone(s) besides sending it to a landfill. One-quarter (25%) say they typically recycle their old phone(s), 17% donate them and 13% trade them in for a new model. Nearly 1 in 5 (19%) pass their old phones onto others, including 12% who give them to the kids to play with, and 7% who typically give them to their spouse, friends or kids to use on their plan. Only 10% say that they trash them.
Six in 10 Adults Say Kids Should Be Allowed to Have a Mobile Phone Before 10th Grade
Six in 10 adults (60%) say that they would let a child have a mobile phone before 10th grade, while 42% feel that kids should at least be in middle school (6th grade) before getting their own phone. Far fewer believe that a child should have their own phone in 4th or 5th grade (13%), in 1st to 3rd grade (4%) or in kindergarten (1%).
Almost a third (32%) say kids should have to wait until 10th to 12th grade, and nearly 1 in 10 (9%) believe a child should be college-aged (18 and up) before getting their own phone.
Opinion Split on Whether Children Should Pay for Their Mobile Phone Usage
Adults are almost evenly split on whether they, as parents, would require their child to contribute financially to the phone plan. Just under half (49%) say that their child should pay for their usage, including 15% who believe their child should pay for all of it, while just over half (51%) say that they would pay for their child's phone usage until the child is 18 or leaves home.
Methodology: These are some of the findings of an Ipsos poll conducted August 22–24, 2012. For the survey, a national sample of 1,006 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,006 and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.
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About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners (IVP).
 Respondents of the survey could pick more than one feature they wanted to see improved on the new iPhone 5.
Allison+Partners Public Relations (for RetailMeNot.com)