AUSTIN, Texas, Aug. 30, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today announced that it is releasing its first native Android app for shoppers who want to search for savings on-the-go.
Smartphone owners can download the app for free, which is available within Google Play for smart phones with the Android operating system. For more information about RetailMeNot's mobile offerings, including a brief instructional video, visit http://www.retailmenot.com/mobile.
"We are enjoying very strong triple digit year-over-year growth in mobile traffic, with over 20% of RetailMeNot's total traffic coming from either iPhone, iPad, Android or other devices. As consumers are beginning to shift from just researching to actually transacting on their mobile device, we are committed to creating the best possible experience for both consumers and merchants. This Android app moves us closer to this goal by offering an experience customized for that operating system," said Cotter Cunningham, CEO and founder of WhaleShark Media, Inc., the operator of RetailMeNot.com. "Our iPhone app has been downloaded nearly 600,000 times since we launched it just over 2 months ago. With comparable traffic coming to our mobile website from iPhone and Android users, we believe we will see similar demand for our Android app."
Features of the new RetailMeNot Android coupons app include:
"Merchants should note that smartphones are increasingly becoming a part of the shop and buy experience, especially for those under the age of 35," said John Faith, senior vice president, mobile, WhaleShark Media, Inc. "As a new generation grows to think of mobile commerce as the norm, merchants need to evolve their promotional strategies to ensure they are multichannel. Merchants should also consider how powerful mobile devices are in transferring large online audiences into in-store sales opportunities."
Recently released RetailMeNot and Ipsos Public Affairs research identified the following mobile use behaviors among consumers, which found that:
These are some of the findings of an Ipsos poll conducted May 14–17, 2012. For the survey, national samples of 1,005 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,005 and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.
Shopping on the go? Download the RetailMeNot Coupons App for iPhone and Android to access hot deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to Save When You Want, Where You Want™. Make sure to "like" RetailMeNot.com on Facebook, follow the company via Twitter @retailmenot and add us on Google+.
About WhaleShark Media, Inc.
WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners (IVP).